Driving Towards Sustainability

Kumho Signs on to Develop Sustainable Tyre Materials

In a significant stride towards sustainability, global tyre manufacturer Kumho Tyres has recently announced a strategic collaboration with Orion, a major material supplier. The two industry leaders have inked a Memorandum of Understanding (MoU) to jointly develop sustainable materials aimed at revolutionising the production of more eco-friendly vehicle tyres.


This partnership marks a pivotal moment in the automotive industry's quest for sustainability, as Kumho Tyres and Orion embark on a research project to innovate tyres using renewable feedstocks. These feedstocks include plant-based oils and other bio-oils, along with carbon black derived from pyrolysis oils extracted from end-of-life tyres.


Kumho Tyres commitment to environmental responsibility is evident in its collaboration with Orion to expand the use of eco-friendly carbon black in tyre manufacturing. Orion, a leading global supplier of carbon black, specialises in delivering tailored solutions for various applications, including tyres, coatings, batteries, and plastics.


Notably, this isn't Kumho Tyres first step into sustainable innovation. Last year, the company forged an MoU with Synthos, a Polish group, to jointly develop sustainable tyre raw materials. Synthos, with its ISCC+ certification from the European Union Renewable Energy Directive System, is dedicated to reducing environmental impact and is set to complete a bio-butadiene manufacturing plant by 2027.


The collaboration with Synthos aims to explore the use of Bio-Butadiene (Bio-BD) in the production of NdBR, a type of synthetic rubber, thereby advancing the integration of eco-friendly materials into tyre manufacturing processes. With production bases in Germany, the Czech Republic, and Poland, Synthos is strategically positioned to drive sustainable solutions in partnership with tyre manufacturers.


Kumho Tyres relentless pursuit of sustainability is underscored by its track record of innovation. In 2022, the company developed a tyre composed of 55% sustainable materials, earning recognition with an A-grade in the 2023 ESG evaluation by the Korea ESG Standards Authority. Building on this success, Kumho Tyres achieved a breakthrough in 2023 with a tyre comprising 80% sustainable materials.


Looking ahead, Kumho Tyres has set ambitious goals to exclusively use natural-based and recycled materials in its products by 2045. This vision aligns with the global imperative to mitigate climate change and reduce the automotive industry's carbon footprint.


As Kumho Tyres drives forward on its sustainability journey, collaborations with industry partners like Orion and Synthos serve as catalysts for innovation and progress. By prioritising sustainability in tyre manufacturing, Kumho Tyres is not only reshaping the future of mobility but also demonstrating its commitment to environmental stewardship. Together, these initiatives indicate a greener, more sustainable era for the automotive industry.


With these pioneering collaborations, Kumho Tyres is steering the automotive industry towards a more sustainable future, one eco-friendly tyre at a time.

Kumho Tyre Plots A Path To Sustainability

By Richard Wilson • July 29, 2026
Kumho Tyre has announced the outline of its focus on sustainable materials research as the automotive sector continues to place greater emphasis on environmental impact across the supply chain.

Kumho Tyre’s EV Specific Tyre Range

By Richard Wilson • July 29, 2026
Kumho Tyre Australia has answered the growing demand for electric vehicles with a range of tyres that have been particularly engineered to meet the special demands EVs place on their tyres. The recent spike in oil prices has placed a new emphasis on consumer demand for EVs, and Kumho is well prepared for a greater take-up of the new technology of zero emission and low emission vehicles. The EV specific range spans six models offering EV, Hybrid (HEV) and Plug-in Hybrid (PHEV) owners a wide array of tyre types and sizes to meet their exact needs. Kumho's EV focused tyre range includes the improved highway performance HP71 EV, the performance sports PS71 EV, the versatile HS63 EV, and the touring and the comfort focused TA91 EV.  At the top of Kumho's latest EV tyre range is the new PS71 EV which brings the proven performance of the popular PS71 pattern with specialised enhancements for EV driving dynamics.

Innovative Kumho Omni Ring Tyre Wins Design Award

By Richard Wilson • March 26, 2026
Kumho Tyre has again won the coveted International Forum Design Award for 2026 (iF Design Award). The iF Design Award is organised by the IF International Forum Design in Germany and is recognised as one of the world’s top three design awards alongside the German Red Dot Design Award and the International Design Excellence Awards (IDEA) in the United States.

Kumho Tyre’s Ready To Take You On Any Adventure

By Genevieve Waller • January 30, 2026
Kumho Tyre has started 2026 with what it is declaring as its best and most comprehensive spread of adventure-ready Road Venture tyres ever, enabling vehicles and drivers to handle anything that the harsh Australian environment and conditions can throw at them. Kumho Tyre’s updated Road Venture family of tyres is now complete with the recent launch of its new RT ‘Rugged-Terrain’ , joining the already established AT52 ‘All-Terrain’ and MT71 Mud-Terrain tyres, to deliver the best range of performance, whether on the tar, dirt roads, rocks, mud or the desert sands.

Kumho Tyre Awarded Ecovadis Gold Medal For The Second Consecutive Year Reinforcing Its Position As A Sustainability Leader

By Genevieve Waller • January 29, 2026
Kumho Tyre has won a major global award for its efforts and outstanding performance in Environmental Sustainability and Governance (ESG) evaluations across 2025 by global sustainability ratings organisation EcoVadis . It is the second year in succession that Kumho was awarded for its strength in sustainability management, after having also earned the Gold Medal honour in 2024.

Kumho Tyre Announces Major New European Tyre Manufacturing Plant

By Genevieve Waller • December 12, 2025
Global tyre maker, Kumho Tyre has announced the construction of a new European tyre manufacturing plant as part of the company’s strategy to expand its global production footprint and accelerate growth across the European market. The new European facility will be built at Opole in Poland and is scheduled to begin initial operations by August 2028, pending investment and regulatory approval. The first phase will support an annual production capacity of six million tires, with expansions planned according to market demand at a total investment of $AUD884 million (US$587 million). Kumho evaluated several European countries, including Poland, as potential locations for the new plant, assessing factors such as site suitability, sales growth potential, investment stability, profitability, and available incentives.

Partnership Renewal with Hockey Australia Announced

By Genevieve Waller • December 12, 2025
Kumho Tyre Australia has announced it will be recommitting to Hockey Australia as an official national partner, signing a new one-year deal running through the end of 2026. The agreement extends and strengthens the existing partnership after the previous renewal in 2023. Kumho Tyre will continue to support hockey at all levels - from grassroots clubs and community competitions to elite national teams such as the Kookaburras and the Hockeyroos - providing valuable backing for domestic growth and international success.

Off Road Adventurer Praises Kumho Tyre Performance After Epic Cape York Torture Test

By Genevieve Waller • December 12, 2025
Off road adventurer and YouTube influencer, Denny Danis has just completed a 10,000 kilometre torture test with Kumho’s brand new RT tyres , taking on Cape York and some of the harshest and toughest 4WD tracks in the country. Danis equipped his Toyota LandCruiser 79 for the adventure which saw him and his family complete the entire trip without a puncture or any issues. He has recorded the trip for his YouTube channel which has one of the biggest audiences for any 4WD videographer on the social media platform.

Win a $100 Prepaid Visa with Kumho Tyres!

By Genevieve Waller • September 30, 2025
The holidays just got a little brighter! Purchase 2 or more Kumho tyres and you’ll go into the draw to win one of 50 x $100 prepaid Visa gift cards*. That’s extra spending money, just in time for gifts, getaways, or treating yourself! How to Enter: Visit your local Kumho Platinum Dealer and purchase 2 or more Kumho brand tyres Hang on to your receipt Register your details online here by December 12th, and you’ll be in the running to win! 50 lucky winners will be drawn on the 15th of December, just in time for the holidays! Why Choose Kumho? With a reputation for durability, superior traction, and smooth performance, Kumho Tyre keeps you safe and comfortable on the road. Explore a wide range of tyres including SUV, EV, passenger and off-road vehicles and more, and find your best fit with expert dealers Australia wide. Treat Your Car and Yourself These Holidays! Don’t miss your chance to make yourself feel like a winner on and off the road!

Bulldogs Put The New RT To The Test

By Genevieve Waller • September 8, 2025
The Canterbury-Bankstown Bulldogs Head Coach and star players were some of the first people to put the new Kumho Road Venture RT tyres to the test and believe the similarities between how they need to perform on the field is comparative to how the new RT performs on all surfaces.