Driving Towards Sustainability

Kumho Signs on to Develop Sustainable Tyre Materials

In a significant stride towards sustainability, global tyre manufacturer Kumho Tyres has recently announced a strategic collaboration with Orion, a major material supplier. The two industry leaders have inked a Memorandum of Understanding (MoU) to jointly develop sustainable materials aimed at revolutionising the production of more eco-friendly vehicle tyres.


This partnership marks a pivotal moment in the automotive industry's quest for sustainability, as Kumho Tyres and Orion embark on a research project to innovate tyres using renewable feedstocks. These feedstocks include plant-based oils and other bio-oils, along with carbon black derived from pyrolysis oils extracted from end-of-life tyres.


Kumho Tyres commitment to environmental responsibility is evident in its collaboration with Orion to expand the use of eco-friendly carbon black in tyre manufacturing. Orion, a leading global supplier of carbon black, specialises in delivering tailored solutions for various applications, including tyres, coatings, batteries, and plastics.


Notably, this isn't Kumho Tyres first step into sustainable innovation. Last year, the company forged an MoU with Synthos, a Polish group, to jointly develop sustainable tyre raw materials. Synthos, with its ISCC+ certification from the European Union Renewable Energy Directive System, is dedicated to reducing environmental impact and is set to complete a bio-butadiene manufacturing plant by 2027.


The collaboration with Synthos aims to explore the use of Bio-Butadiene (Bio-BD) in the production of NdBR, a type of synthetic rubber, thereby advancing the integration of eco-friendly materials into tyre manufacturing processes. With production bases in Germany, the Czech Republic, and Poland, Synthos is strategically positioned to drive sustainable solutions in partnership with tyre manufacturers.


Kumho Tyres relentless pursuit of sustainability is underscored by its track record of innovation. In 2022, the company developed a tyre composed of 55% sustainable materials, earning recognition with an A-grade in the 2023 ESG evaluation by the Korea ESG Standards Authority. Building on this success, Kumho Tyres achieved a breakthrough in 2023 with a tyre comprising 80% sustainable materials.


Looking ahead, Kumho Tyres has set ambitious goals to exclusively use natural-based and recycled materials in its products by 2045. This vision aligns with the global imperative to mitigate climate change and reduce the automotive industry's carbon footprint.


As Kumho Tyres drives forward on its sustainability journey, collaborations with industry partners like Orion and Synthos serve as catalysts for innovation and progress. By prioritising sustainability in tyre manufacturing, Kumho Tyres is not only reshaping the future of mobility but also demonstrating its commitment to environmental stewardship. Together, these initiatives indicate a greener, more sustainable era for the automotive industry.


With these pioneering collaborations, Kumho Tyres is steering the automotive industry towards a more sustainable future, one eco-friendly tyre at a time.

Top Tassie Tyre Dealer Sets Sights On Staying Number One

By Genevieve Waller • July 24, 2025
Leading Tasmanian tyre dealer, Speedy Tyres in Devonport has again been named the Kumho Tyre National Platinum Dealer of the Year. The significant National award comes on the back of Speedy winning the Kumho Platinum Dealer of the year for Victoria and Tasmania in 2023 and follows the purchase of the business by new owners 14 months ago.

Kumho Strengthens Platinum Network With Reworked Dealer In Adelaide’s North

By Genevieve Waller • July 24, 2025
One of South Australia’s longest established tyre dealers has changed hands and been renamed with the prospect of even better service for motorists in Adelaide’s north. St Agnes Tyre and Auto in Ridgehaven was originally known as Tyremag for over 48 years before recently being taken over and renamed by new owners Simon and Renee Hoff. St Agnes Tyre and Auto, just like its predecessor Tyremag, is still a local South Australian family-run tyre store and continues to be strongly aligned to Kumho Tyre as one of the tyre brand’s Platinum dealers.

Kia Chooses Kumho HT51 As OE Fit On Its New Tasman Ute

By Genevieve Waller • July 23, 2025
Kumho has announced it has been selected as the original equipment (OE) tyre supplier for Kia’s much anticipated new ute/pickup, the Tasman. The Kia Tasman will be equipped with Kumho’s Crugen HT51 , an all-season tyre, designed specifically for SUVs and pickups.

Kumho Rises To The Challenge With 4WD 24/7 On Trip To Australia’s Most Remote Pub

By Genevieve Waller • May 26, 2025
Kumho Tyre have once again been part of a grand adventure, joining the crew from 4WD 24/7 on a trip across the Australian outback to one of the most remote pubs in the world. Jock McDonald and his team from the world’s most popular 4WD Youtube channel 4WD 24/7 , recently completed a journey across thousands of kilometres on the Kumho all-terrain Road Venture AT52s . Jock, along with fellow 4WD 24/7 member Jesse purchased two beaten up ex-backpacker rigs and made the journey from Brisbane to Birdsville as part of their Kincrome Bush Mechanic Challenge. Tackling harsh desert terrain, flash flooding and on-the-fly repairs, Jock and Jesse take on one of the channel’s biggest ever challenges! Check out part one below to see how the AT52s fare against the unforgiving Australian terrain.

Kumho Helping Empower Next Generation Through Bulldogs Game Changers Program

By Genevieve Waller • May 26, 2025
Kumho Tyre Australia , through the partnership with NRL club Canterbury-Bankstown Bulldogs , are helping to empower local teenagers through the newly introduced Game-Changers program. The Bulldogs Game-Changers has been developed as a unique and authentic educational program designed to equip high school students with essential life skills. The program is a community collaboration uniting schools, industry, law enforcement and the spirit of sport to empower students to confidently navigate real-life challenges. As part of the program, Kumho Tyre Australia supports students through a road safety topic that is one of seven core topics that include: mental health, physical health, financial literacy, safe social media use, career planning and leadership.

Brand New Kumho Ecsta PS72 Sport Blitzes European Tyre Rivals In Independent German Performance Tyre Test

By Genevieve Waller • April 22, 2025
A leading German tyre industry website has judged Kumho Tyre’s brand new Ecsta PS72 Sport as amongst the three top tyres in a wide spread performance tyre comparison test in Europe. Die Reifentester , which is a major German tyre website, whose name translates to “The Tyre Testers” used identical Volkswagen Golf GTIs to judge critical performance, safety and handling of eight of Europe’s best selling 225/40 ZR18 size performance tyres. The tests were overseen by leading tyre tester and former tyre developer Dirk Vincken, along with experienced motoring journalist Joachim Fischer, with the team comparing the tyres at the ATP proving ground at Papenburg in Germany. The Kumho Ecsta PS72 Sport was one of only three tyres, and the only non-European tyre in the comparison to be badged as “very good”. The testers said the Kumho performed well across the board, earning it the “very good” overall rating. Four of the seven tyres in the comparison were European manufactured, while there were two from Korean makers and one from Japan. The Kumho Ecsta PS72 Sport shared the winners’ podium with two European tyres, as the Kumho impressed in all disciplines, with good to very good results, and despite being amongst the least expensive tyres in the test. 

Kumho Launches Its Most Advanced Performance Tyre Ever

By Genevieve Waller • April 22, 2025
Kumho Tyre Australia has launched its most advanced and accomplished ultra-high performance tyre ever with the arrival of the new Kumho Ecsta Sport PS72 .  The new Kumho Ecsta Sport PS72 is the result of collaboration between Kumho’s European Technical Centre (KETC) in Germany and Kumho R&D headquarters in Korea, and is part of Kumho’s recently announced Premium Selection Range .

Adventure Awaits: Win a $10,000 Dream Getaway with Kumho Tyre!*

By Genevieve Waller • April 13, 2025
Turn Tyres into Travel with the Purchase of 2 or More Kumho Tyres*

Kumho Selected As OE Fit For Two Of Volkswagen Group’s Latest Sports SUVs

By Genevieve Waller • March 27, 2025
Kumho Tyre has again been chosen by global automotive giant, Volkswagen Group to be the original equipment (OE) tyre supplier on two of its new models from two of its leading brands. The Kumho Ecsta PS71 has been chosen by Volkswagen Group as the OE fit tyre for both the new Volkswagen Tiguan and the Cupra Terramar compact sports SUVs. The new Volkswagen Tiguan and the Cupra Terramar are both based on Volkswagen Group's latest MQB Evo platform.

Kumho Offers Premium Range That Should Not Be Underestimated

By Genevieve Waller • February 24, 2025
Kumho Tyres has announced a new Premium Selection Range, which has been carefully curated with a line of tyres that represent the pinnacle of Kumho’s craftsmanship in performance and premium tyres. The Premium Selection Range contains three different Kumho Premium tyres, catering for a wide selection of performance and premium machines, with the range including the Crugen HP71, the Ecsta PS71 and the Ecsta PS72.