Driving Towards Sustainability

Kumho Signs on to Develop Sustainable Tyre Materials

In a significant stride towards sustainability, global tyre manufacturer Kumho Tyres has recently announced a strategic collaboration with Orion, a major material supplier. The two industry leaders have inked a Memorandum of Understanding (MoU) to jointly develop sustainable materials aimed at revolutionising the production of more eco-friendly vehicle tyres.


This partnership marks a pivotal moment in the automotive industry's quest for sustainability, as Kumho Tyres and Orion embark on a research project to innovate tyres using renewable feedstocks. These feedstocks include plant-based oils and other bio-oils, along with carbon black derived from pyrolysis oils extracted from end-of-life tyres.


Kumho Tyres commitment to environmental responsibility is evident in its collaboration with Orion to expand the use of eco-friendly carbon black in tyre manufacturing. Orion, a leading global supplier of carbon black, specialises in delivering tailored solutions for various applications, including tyres, coatings, batteries, and plastics.


Notably, this isn't Kumho Tyres first step into sustainable innovation. Last year, the company forged an MoU with Synthos, a Polish group, to jointly develop sustainable tyre raw materials. Synthos, with its ISCC+ certification from the European Union Renewable Energy Directive System, is dedicated to reducing environmental impact and is set to complete a bio-butadiene manufacturing plant by 2027.


The collaboration with Synthos aims to explore the use of Bio-Butadiene (Bio-BD) in the production of NdBR, a type of synthetic rubber, thereby advancing the integration of eco-friendly materials into tyre manufacturing processes. With production bases in Germany, the Czech Republic, and Poland, Synthos is strategically positioned to drive sustainable solutions in partnership with tyre manufacturers.


Kumho Tyres relentless pursuit of sustainability is underscored by its track record of innovation. In 2022, the company developed a tyre composed of 55% sustainable materials, earning recognition with an A-grade in the 2023 ESG evaluation by the Korea ESG Standards Authority. Building on this success, Kumho Tyres achieved a breakthrough in 2023 with a tyre comprising 80% sustainable materials.


Looking ahead, Kumho Tyres has set ambitious goals to exclusively use natural-based and recycled materials in its products by 2045. This vision aligns with the global imperative to mitigate climate change and reduce the automotive industry's carbon footprint.


As Kumho Tyres drives forward on its sustainability journey, collaborations with industry partners like Orion and Synthos serve as catalysts for innovation and progress. By prioritising sustainability in tyre manufacturing, Kumho Tyres is not only reshaping the future of mobility but also demonstrating its commitment to environmental stewardship. Together, these initiatives indicate a greener, more sustainable era for the automotive industry.


With these pioneering collaborations, Kumho Tyres is steering the automotive industry towards a more sustainable future, one eco-friendly tyre at a time.

Kumho Tyre Announces Major New European Tyre Manufacturing Plant

By Genevieve Waller • December 12, 2025
Global tyre maker, Kumho Tyre has announced the construction of a new European tyre manufacturing plant as part of the company’s strategy to expand its global production footprint and accelerate growth across the European market. The new European facility will be built at Opole in Poland and is scheduled to begin initial operations by August 2028, pending investment and regulatory approval. The first phase will support an annual production capacity of six million tires, with expansions planned according to market demand at a total investment of $AUD884 million (US$587 million). Kumho evaluated several European countries, including Poland, as potential locations for the new plant, assessing factors such as site suitability, sales growth potential, investment stability, profitability, and available incentives.

Partnership Renewal with Hockey Australia Announced

By Genevieve Waller • December 12, 2025
Kumho Tyre Australia has announced it will be recommitting to Hockey Australia as an official national partner, signing a new one-year deal running through the end of 2026. The agreement extends and strengthens the existing partnership after the previous renewal in 2023. Kumho Tyre will continue to support hockey at all levels - from grassroots clubs and community competitions to elite national teams such as the Kookaburras and the Hockeyroos - providing valuable backing for domestic growth and international success.

Off Road Adventurer Praises Kumho Tyre Performance After Epic Cape York Torture Test

By Genevieve Waller • December 12, 2025
Off road adventurer and YouTube influencer, Denny Danis has just completed a 10,000 kilometre torture test with Kumho’s brand new RT tyres , taking on Cape York and some of the harshest and toughest 4WD tracks in the country. Danis equipped his Toyota LandCruiser 79 for the adventure which saw him and his family complete the entire trip without a puncture or any issues. He has recorded the trip for his YouTube channel which has one of the biggest audiences for any 4WD videographer on the social media platform.

Win a $100 Prepaid Visa with Kumho Tyres!

By Genevieve Waller • September 30, 2025
The holidays just got a little brighter! Purchase 2 or more Kumho tyres and you’ll go into the draw to win one of 50 x $100 prepaid Visa gift cards*. That’s extra spending money, just in time for gifts, getaways, or treating yourself! How to Enter: Visit your local Kumho Platinum Dealer and purchase 2 or more Kumho brand tyres Hang on to your receipt Register your details online here by December 12th, and you’ll be in the running to win! 50 lucky winners will be drawn on the 15th of December, just in time for the holidays! Why Choose Kumho? With a reputation for durability, superior traction, and smooth performance, Kumho Tyre keeps you safe and comfortable on the road. Explore a wide range of tyres including SUV, EV, passenger and off-road vehicles and more, and find your best fit with expert dealers Australia wide. Treat Your Car and Yourself These Holidays! Don’t miss your chance to make yourself feel like a winner on and off the road!

Bulldogs Put The New RT To The Test

By Genevieve Waller • September 8, 2025
The Canterbury-Bankstown Bulldogs Head Coach and star players were some of the first people to put the new Kumho Road Venture RT tyres to the test and believe the similarities between how they need to perform on the field is comparative to how the new RT performs on all surfaces.

Famed Adelaide Tyre Dealer Celebrates Its 57th Anniversary By Being Granted Platinum Status

By Genevieve Waller • September 1, 2025
One of Adelaide’s longest established tyre dealers has just been named as one of Kumho Tyre Australia’s newest Platinum Dealers . Fred Vella Tyres , based in the Adelaide suburb of Melrose Park has just celebrated its 57th anniversary of operation, since being established by Fred Vella on the 26th August 1968.

Kumho Launches New Rugged Terrain Tyre To Deliver Best Of Both Worlds For 4WD/Ute/SUV Owners

By Genevieve Waller • September 1, 2025
Leading tyre manufacturer Kumho has launched an all new ‘Rugged Terrain’ tyre (RT) designed as the ideal on and off-road tyre allowing 4WD, ute and SUV owners to get the best of both worlds in one product. The new Kumho Road Venture RT completes a totally revitalised line up for Kumho in its range of 4WD/Ute/SUV tyre range and will sit between the highly acclaimed All Terrain Road Venture AT52 and the tough, off-road Mud Terrain Road Venture MT51 and MT71 , built for maximum traction.

Aero Tyres And Automotive Takes Off As Latest Kumho Platinum Dealer

By Genevieve Waller • August 25, 2025
Leading tyre manufacturer, Kumho Tyre Australia has announced an important new addition to its premium Platinum Dealer Network, with the addition of Western Sydney dealer Aero Tyres and Automotive in Auburn to its national network. Aero Tyres and Automotive is a relatively new Kumho tyre dealer, having been established in 2019 by passionate car enthusiast Tedd, who is the managing director of the company and assisted by general manager of wholesale, Johnnie Hong. Not only a passionate car enthusiast, Tedd brings an infectious energy and a deep love for all things automotive.

Top Tassie Tyre Dealer Sets Sights On Staying Number One

By Genevieve Waller • July 24, 2025
Leading Tasmanian tyre dealer, Speedy Tyres in Devonport has again been named the Kumho Tyre National Platinum Dealer of the Year. The significant National award comes on the back of Speedy winning the Kumho Platinum Dealer of the year for Victoria and Tasmania in 2023 and follows the purchase of the business by new owners 14 months ago.

Kumho Strengthens Platinum Network With Reworked Dealer In Adelaide’s North

By Genevieve Waller • July 24, 2025
One of South Australia’s longest established tyre dealers has changed hands and been renamed with the prospect of even better service for motorists in Adelaide’s north. St Agnes Tyre and Auto in Ridgehaven was originally known as Tyremag for over 48 years before recently being taken over and renamed by new owners Simon and Renee Hoff. St Agnes Tyre and Auto, just like its predecessor Tyremag, is still a local South Australian family-run tyre store and continues to be strongly aligned to Kumho Tyre as one of the tyre brand’s Platinum dealers.