Kumho Helps Keep The Wheels Turning For Volkswagen On Epic Record Attempt In The Australian Outback

Kumho Tyres has thrown its support behind Volkswagen’s unique and memorable celebration to mark 70 years in Australia and the production start of its ID range of battery electric vehicles.


To celebrate the milestone Volkswagen is attempting to break a Guinness World Record in achieving the biggest GPS image ever made by a vehicle.


The World Record attempts is being undertaken by Rainer Zeitlow,  who is the holder of multiple endurance driving records, and he will attempt to write “70 years of VeeDub” via the GPS tracking electronic trail left behind as he drives across the wilds of the Australian outback. 


Zeitlow will be driving a Volkswagen ID.4 battery electric SUV equipped with Kumho HP71EV in 235/55R19 sizing as he weaves his way across a number of states and territories as he tries to capture the record and write the slogan and his name in the history books.


Following the record attempt Rainer will cap off the commemoration with a lap of Australia that will finish off a massive 33,000km seven week journey.


In 2023, Volkswagen announced it had chosen the Kumho HP71 EV as its OE fit on the new ID.4 when it debuts on the Australian market later this year. Read more here.




The Kumho HP71EV has been specifically engineered and designed for battery electric cars with special attention being paid to ride comfort, rolling resistance and durability.


The seven week Volkswagen commemoration journey will be a stern test for any tyre with Rainer Zeitlow traversing some of the harshest, hottest and most difficult conditions anywhere in the world.


Kumho Tyres Australia’s director of sales and marketing, David Basha said the tyres will be up to the challenge and will ensure the new battery electric Volkswagen’s will be able to tackle the toughest conditions, safe in the knowledge the tyres won’t let them down.


“Kumho has a growing portfolio of OE supply contracts with Volkswagen, one of the largest automotive groups in the world, in particular a recently announced contract to supply tyres for the newly unveiled Multivan T7 along with other models yet to be announced,” said Basha.


“Kumho Tyres’ collaboration with Volkswagen is part of a broader strategy to expand tyre supply through strategic partnerships with major global automakers,” he added.


The company has been supplying original equipment tyres for flagship electric vehicle models of major automakers, showcasing its top-level product technology and premium brand value.


Volkswagen Group Australia (VGA) managing director, Karsten Seifert said a new chapter has begun not only for the brand, but for all of Volkswagen Group Australia brands.


“Submitting a standard ID.4 to a ‘torture test’ of this scale tells customers that Volkswagen offers the highest quality, durability, range capability and a nationwide network to support them,” he added.


“Volkswagen’s first for ID vehicles will be in showrooms by year’s end with more to come in 2025,” Szaniecki said. 


Volkswagen also said that production has commenced for Australia’s initial allocation of its first four Volkswagen battery electric vehicles, the ID.4 Pro, the ID.5 GTX, the ID.Buzz and the iconic ID.Buzz Cargo.


Volkswagen is collaborating with Rainer Zeitlow, holder of multiple endurance driving records. Driving his ID.4 battery electric SUV, he is attempting to inscribe “70 years of VeeDub” (as Aussies affectionately call VW) will be ‘written’ across several states. 


He will then ‘frame’ this image by circumnavigating the entire country, a seven week, 33,000km epic drive during which Volkswagen’s game-changing electric SUV will be introduced to customers and hardcore “VeeDub” fans en route.


At the time of writing the Zeitlow Volkswagen trek is well underway and can be followed at the trek, followed this epic journey here for daily updates:

FOLLOW THE JOURNEY
By Genevieve Waller September 8, 2025
The Canterbury-Bankstown Bulldogs Head Coach and star players were some of the first people to put the new Kumho Road Venture RT tyres to the test and believe the similarities between how they need to perform on the field is comparative to how the new RT performs on all surfaces.
By Genevieve Waller September 1, 2025
One of Adelaide’s longest established tyre dealers has just been named as one of Kumho Tyre Australia’s newest Platinum Dealers . Fred Vella Tyres , based in the Adelaide suburb of Melrose Park has just celebrated its 57th anniversary of operation, since being established by Fred Vella on the 26th August 1968.
By Genevieve Waller September 1, 2025
Leading tyre manufacturer Kumho has launched an all new ‘Rugged Terrain’ tyre (RT) designed as the ideal on and off-road tyre allowing 4WD, ute and SUV owners to get the best of both worlds in one product. The new Kumho Road Venture RT completes a totally revitalised line up for Kumho in its range of 4WD/Ute/SUV tyre range and will sit between the highly acclaimed All Terrain Road Venture AT52 and the tough, off-road Mud Terrain Road Venture MT51 and MT71 , built for maximum traction.
By Genevieve Waller August 25, 2025
Leading tyre manufacturer, Kumho Tyre Australia has announced an important new addition to its premium Platinum Dealer Network, with the addition of Western Sydney dealer Aero Tyres and Automotive in Auburn to its national network. Aero Tyres and Automotive is a relatively new Kumho tyre dealer, having been established in 2019 by passionate car enthusiast Tedd, who is the managing director of the company and assisted by general manager of wholesale, Johnnie Hong. Not only a passionate car enthusiast, Tedd brings an infectious energy and a deep love for all things automotive.
By Genevieve Waller July 24, 2025
Leading Tasmanian tyre dealer, Speedy Tyres in Devonport has again been named the Kumho Tyre National Platinum Dealer of the Year. The significant National award comes on the back of Speedy winning the Kumho Platinum Dealer of the year for Victoria and Tasmania in 2023 and follows the purchase of the business by new owners 14 months ago.
By Genevieve Waller July 24, 2025
One of South Australia’s longest established tyre dealers has changed hands and been renamed with the prospect of even better service for motorists in Adelaide’s north. St Agnes Tyre and Auto in Ridgehaven was originally known as Tyremag for over 48 years before recently being taken over and renamed by new owners Simon and Renee Hoff. St Agnes Tyre and Auto, just like its predecessor Tyremag, is still a local South Australian family-run tyre store and continues to be strongly aligned to Kumho Tyre as one of the tyre brand’s Platinum dealers.
By Genevieve Waller July 23, 2025
Kumho has announced it has been selected as the original equipment (OE) tyre supplier for Kia’s much anticipated new ute/pickup, the Tasman. The Kia Tasman will be equipped with Kumho’s Crugen HT51 , an all-season tyre, designed specifically for SUVs and pickups.
By Genevieve Waller May 26, 2025
Kumho Tyre have once again been part of a grand adventure, joining the crew from 4WD 24/7 on a trip across the Australian outback to one of the most remote pubs in the world. Jock McDonald and his team from the world’s most popular 4WD Youtube channel 4WD 24/7 , recently completed a journey across thousands of kilometres on the Kumho all-terrain Road Venture AT52s . Jock, along with fellow 4WD 24/7 member Jesse purchased two beaten up ex-backpacker rigs and made the journey from Brisbane to Birdsville as part of their Kincrome Bush Mechanic Challenge. Tackling harsh desert terrain, flash flooding and on-the-fly repairs, Jock and Jesse take on one of the channel’s biggest ever challenges! Check out part one below to see how the AT52s fare against the unforgiving Australian terrain.
By Genevieve Waller May 26, 2025
Kumho Tyre Australia , through the partnership with NRL club Canterbury-Bankstown Bulldogs , are helping to empower local teenagers through the newly introduced Game-Changers program. The Bulldogs Game-Changers has been developed as a unique and authentic educational program designed to equip high school students with essential life skills. The program is a community collaboration uniting schools, industry, law enforcement and the spirit of sport to empower students to confidently navigate real-life challenges. As part of the program, Kumho Tyre Australia supports students through a road safety topic that is one of seven core topics that include: mental health, physical health, financial literacy, safe social media use, career planning and leadership.
By Genevieve Waller April 22, 2025
A leading German tyre industry website has judged Kumho Tyre’s brand new Ecsta PS72 Sport as amongst the three top tyres in a wide spread performance tyre comparison test in Europe. Die Reifentester , which is a major German tyre website, whose name translates to “The Tyre Testers” used identical Volkswagen Golf GTIs to judge critical performance, safety and handling of eight of Europe’s best selling 225/40 ZR18 size performance tyres. The tests were overseen by leading tyre tester and former tyre developer Dirk Vincken, along with experienced motoring journalist Joachim Fischer, with the team comparing the tyres at the ATP proving ground at Papenburg in Germany. The Kumho Ecsta PS72 Sport was one of only three tyres, and the only non-European tyre in the comparison to be badged as “very good”. The testers said the Kumho performed well across the board, earning it the “very good” overall rating. Four of the seven tyres in the comparison were European manufactured, while there were two from Korean makers and one from Japan. The Kumho Ecsta PS72 Sport shared the winners’ podium with two European tyres, as the Kumho impressed in all disciplines, with good to very good results, and despite being amongst the least expensive tyres in the test.