Kumho Tyres Links With Most Improved NRL Club To Drive Road Safety Initiative

Kumho Tyres has announced a new sporting partnership with the Canterbury-Bankstown Bulldogs in the NRL, which will be used to drive an important road safety campaign for youth and students.


Kumho has signed on as the official tyre partner and official partner for the NRL club’s men’s Head Coach for the 2025 and ’26 seasons.


The Canterbury-Bankstown Bulldogs were rightly acknowledged as the most improved club in the 2024 NRL men’s competition under the stewardship of Head Coach Cameron Ciraldo, and expectations are high for the team in the upcoming 2025 season. The two-year agreement will not only see Kumho Tyre logos proudly adorned on the Head Coach’s game day attire and at both Accor Stadium, and Belmore Sports Ground, but will also engage with the Bulldogs’ community through its Game Changers Road Safety Program, with a focus on educating students on the importance of road safety.


Kumho Tyre Australia managing director, John Jeon said Kumho was excited to link up with the Bulldogs in what is a significant period of growth for the company and for the club. 


“Like the Canterbury-Bankstown Bulldogs, Kumho Tyre has entered an exciting period and we’re all looking forward to the next two years as a partner with the Club,” John Jeon said.   


“Cameron has done a tremendous job since joining the Club as Head Coach and whilst we’re in a totally different field, we see an opportunity to share ideas that in turn can help us both through this next phase,” he said.


“Whilst we’ll be visible to the Members and fans via branding, we’re thrilled that we will also be working with the Club on community programs promoting road safety to adolescents in the local area.”



Kumho is no stranger to major sports partnerships across the globe, with the Bulldogs joining the likes of other powerhouses of sport that have signed agreements with the company, including Tottenham Hotspur in the English Premier League, AC Milan in the Italian Serie A and the Atlanta Hawks in the NBA, in the USA.

Head Coach Ciraldo praised the new partnership with Kumho, which he believes is a perfect fit for the Club.


“Kumho Tyres has shown a commitment to excellence, innovation and community-focused values, ones which we as a Club certainly share,” said Ciraldo.


“It’s exciting and pleasing to see the upcoming plans that Kumho has with the Club, especially on a community level, and we’re looking forward to starting a long and powerful partnership.”


Established in 1960 as part of the Kumho Asiana Group, Kumho Tyre has been part of the Australian landscape for close to 50 years – with over 1.5 million tyres sold annually - and is one of the world’s leading tyre brands sold in over 150 countries worldwide.   


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